Smartphone Industry Financial Analysis - 3204 Words

A Financial Analysis of the Smartphone Industry Maria Thompson Jared Fowler John Froman Michael Collingsworth Emily Barnes Emily Pounders Robert Crittenden The University of North Alabama September 23, 2011 A Financial Analysis of the Smartphone Industry The industry of Smartphones is rapidly growing. Through our analysis, we have seen companies that have taken advantage of this rapid growth and some that have only experienced moderate growth. Through comparative analysis of financial statements, such as the income statement and balance sheet and the use of various ratios, we have analyzed the difference between seven companies in the smartphone industry. Upon close look at certain growth trends and common size ratio†¦show more content†¦In this same year, Alcatel reported an operating income loss of $409.49 million. This is significantly better than the loss of $7,474.58 million they reported at the end of 2008. Alcatel has reported losses in operating income for four out of five years which resulted in Alcatel’s operating income growth being negative as well. Motorola has also had consistent poor operating income growth with a negative four out of the five years. Nokia, Motorola, Hewlett-Packard, and Dell, all had operating margins in the single digits, from 4.00% to 9.00%. Research in Motion had a 23.29% margin. Research in Motion actually had a better operating margin than Apple for three of the past five years. Research in Motion could be using a cost cutting strategy to be able to compete in the market. Most of these companies were in other aspects of the electronics industry before venturing into the Smartphone segment. As a result, their marketing division hasn’t caught up the marketing exposure that Apple has. Net Income Growth The Net Income category has Apple leading with $14.01 million in 2010. Although Hewlett-Packard recorded higher profits at the beginning, they have followed second to Apple for the last two years. Alcatel, on the other hand, remained in the negative all five years in this category. The companies with net income problems have also had operating income inequalities. The lossShow MoreRelatedSkype: Strategic Management and Sara Lee1472 Words   |  6 PagesApple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success? Explain. 3. What does a competitive strength assessment reveal about Apple’s computer business, as compared to the leaders in the personal computer industry? Use the methodology in Table 4.2 to support your answer. 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Does it appear that the companys competitive positions in the media players and smartphones are stronger or weaker than its position in computers? Table 4.1 is in Chapter 4, page 65; Table 4.2 is the SWOT analysis, page 71. Apple Inc. has provided many innovative and creative products to consumers over the years. Many industry analysts want to know if Apple can sustain its growthRead MoreSecond Degree Price Discrimination During The U.s. Smartphone Industry Essay1435 Words   |  6 PagesSecond-Degree Price Discrimination in the U.S. Smartphone Industry Introduction Companies have been able to capture additional surplus by offering a menu of differentiated products and services at varying prices and quality. This use of second-degree price discrimination enables consumers to select their product based on personal preference, without companies knowing the exact demands of each person beforehand. 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Arb Part 1 Sample - 3118 Words

The Analytical Commentary for Part 1 Prescribed Exam GC1 Design GC1.1 The project 9 Crescent Road (A) meets the required criteria by demonstrating how analysis, research, context, budget, preparation and development of a brief inform a design proposal. 1.1.1 Analysis of information is sourced throughout Work Stages A-C: (Stages A-B) †¢ Initial (A1) client brief †¢ Site Survey (A6) †¢ Design Brief (A2) analysing the clients spatial requirements †¢ Fee Proposal (A4) embodies a documented analysis of the brief (Stage C) †¢ Researched information informs the design; with guidelines/constraints, such as Local Authority and Conservation Policy (A9), along with specialist consultant’s reports – including Day†¦show more content†¦The Technical Study details and analyses a section of the new build through: †¢ Construction methods (C1, Section 1) assessing the selected substructure, superstructure and primarily elements and the process of assembly. †¢ Building technologies (C1, Section 2) evaluates the structural components and functions, and use of materials. †¢ Environmental design (C1, Section 3) examines the built environment working in conjunction with natural world. For example, the kitchen and main living space is primarily south facing with a glass wall to take maximum advantage of the available natural light. In addition, the protruding canopy above acts to mitigate excessive levels of solar gain. †¢ Further environmental considerations ar e made for ventilation and the use of sustainable technologies, and materials. †¢ The study also examines how the relationship between human well-being and the natural world can attribute to the welfare of future generations through design and consideration for a sustainable environment (C1, Section 4). For example, the structure allows for future flexibility with possibilities to reconfigure the internal layout and expand the basement to meet changing demands of future occupants. 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No part of this work protected by the copyright notice may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from the copyright Portions of this handbook have been have been adapted, with permission, from the Applied Research Project Proposal (1991) of Geneva College, Beaver Falls, PA. TABLE OF CONTENTS INTRODUCTION 1 BRIEF DESCRIPTION

Introduction to Marketing Target Audience

Question: Discuss about the Introduction to Marketingfor Target Audience. Answer: What do Marketers do? The term marketing is a broad aspect, which encompasses a variety of activities (Hollensen 2015). It is considered as a vast field in which there is a coexistence of a large number of skills, areas and campaigns. The primary objective of marketing is to put the brand in the minds of the target customers in an effective way (Armstrong et al. 2014). Here lies the role of marketers. Marketers need to focus on a variety of activities such as setting goals, analysing the market competition, addressing the target audience, segmentation and creation of innovative marketing content (Baker 2014). Marketing techniques are recognised as a set of tools for the fulfilment of the marketing objectives within the specified target market. Marketing mix of an organisation helps in the formulation of effective marketing strategies, which would be helpful in the fulfilment of the organisational mission (Khan 2014). Products that are being offered are significant determinants of the marketing strategy of the company. Quality, size, colour, shape and others play a major role in deciding the marketing pitch. The prices of products are important factors in determining the perceived value of the products in the minds of the customers (Armstrong et al. 2014). Promotional element of the marketing mix decides the type of advertising campaigns that would be undertaken by the organisation. There are various forms of promotional tools such as sales promotions, public relations, advertisements and other specific offers (Khan 2014). A discount, early bird offer and buy one get one free offer needs t o be highlighted in the ad campaigns. The organisations should also determine the distribution mode through which the products or services would be delivered to the end customers (Armstrong et al. 2014). Consumer behaviour is considered as one of the significant aspects behind deciding successful marketing mix. According to Montano and Kasprzyk (2015, p. 112), the Theory of Reasoned Action discusses the pre-existing attitudes among the consumers that affect their decision making process. The crux of the theory emphasises on the fact that the customer's behaviours are driven by the intentions to get a particular outcome (Armstrong et al. 2014). The consumers act in their best interests. This theory believes in the fact that the specificity is a crucial part of the decision making process of the users (Khan 2014). A customer usually undertakes particular action when they have expectations of an accurate result. The customers do possess the ability to modify or change their mindset and decide on another course of action. This kind of behaviour influences the marketing activities of the company. As argued by Amos Holmes and Keneson (2014), the Hawkins Stern Impulse Buying theory concentrates on the fact that the basis of the consumer behaviour is rational action, which also discusses the impulse response of the customers. The marketers should understand the impulse behaviour of the target market and design their marketing campaigns accordingly. The marketers play an active role in analysing the conduct of the consumers and how they are involved in the decision making processes. This understanding makes the managers ready to make suitable marketing campaigns for their organisation. References Amos, C., Holmes, G.R. Keneson, W.C., 2014, A meta-analysis of consumer impulse buying.Journal of Retailing and Consumer Services,21(2), pp.86-97. Armstrong, G., Adam, S., Denize, S. Kotler, P., 2014,Principles of marketing. Pearson Australia. Baker, M.J., 2014,Marketing strategy and management. Palgrave Macmillan. Hollensen, S., 2015,Marketing management: A relationship approach. Pearson Education. Khan, M.T., 2014, The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Montano, D.E. Kasprzyk, D., 2015. Theory of reasoned action, theory of planned behavior, and the integrated behavioral model.Health behavior: Theory, research and practice.

Transcendentalism1 Essay Example For Students

Transcendentalism1 Essay The writings of Ralph Waldo Emerson dealt with three aspects of transcendental thought, which consisted of spiritual, philosophical, and literary content. In his time, Emerson imparted an influence upon his contemporaries and American literature. He explicitly encouraged other writers by his appeal for new American literature and new voices because America had failed to denounce European literature and produce its own literary scholarship. Emerson believed that literature should have a spiritual influence because of personal religious convictions. Also, he thought philosophy could espouse essential forms through which the mind itself quantified. Finally, Emerson believed that literary authenticity played an integral part in the formation of American literature. Because Emerson realized America needed to develop its own literary works, he perpetuated the transcendentalist movement to sculpture American literature through spirituality, philosophy, and literary content. In religion, it was post-Unitarian and freethinking, and he articulated it in his Divinity School Address. In the address, Emerson perceived religion as a tedious pursuit needed to obtain virtue in life. The controversy of Emersons thinking directly addressed the Christian Church. Jesus Christ in Emersons retrospection was a miraculous authority, but he asserted that the Christian Church erred by exaggerating the miracles of Jesus and the confinement of revelation. His resolution was audacious: Let me admonish you, first of all, to go alone;to refuse the good models, even those which are sacred in the imagination of men, and date to To Emerson, the religious aspect of transcendentalism was intended to deny past ways of significance and to discover new, perceptive approaches to God. We will write a custom essay on Transcendentalism1 specifically for you for only $16.38 $13.9/page Order now Nature, Emersons first book, reinforces the philosophical concepts of the movement. The book is an attempt to answer the proactive question on the first page, Let us inquire, to what end is nature? Language, one of Emersons desired chapters, indoctrinates his logical thesis of Nature saying:1. Words are signs of natural facts. 2. ParticularNatural facts are symbols of particular spiritualFacts. 3. Nature is the symbol of spirit. The use of natural history is to give us aid in supernatural history: the use of the outer creation, to give us language for the beings and changes of This indicates that the natural realm exist as a model of the spiritual realm. Emersons essay, The American Scholar, articulates the literary movement of Transcendentalism. He articulates how the United States of America demanded and deserved a new literature, and that this literature would speak about and to the American people. His reasoning for this outcry is the dependency America continued to have on Europ ean literature. Emerson asserted that scholars needed to be self-reliant through the powers of human intuition. Also, he suggested that scholars must be students of nature, because nature is the suitable influence upon the mind of the scholar: 1. The first in time and the first in importance of the influences upon the mind is that of nature.The scholar.must settle its value in his mind. What is nature to him? He is asking the scholar to assume the same survey he attempted in Nature. Emerson used The American Scholar as an address designed at stimulating American men and women of letters as individuals and as a nation:We have listened too long to the courtly muses ofEurope We will walk on our own feet; we will work with our own hands; we will speak with our own minds. The study of letters shall be no longera name for pity, for doubt, and for sensual indulgence. The dread of man and the love of man shall be a wall of defense and a wrath of joy around all. A nation of men will for the first time exist,because each believes himself inspired by the DivineThis was intended as a message for America to develop its own culture. When the American scholar is independent of Europe, he will recognize that the ancient precept Know Thyself, and the modern precept, Study nature, become at last one maxim.Therefore, Emerson uses nature as a catalyst for his transcendentalist movement. The influence of nature must be shaped by the mind of the past. By embracing natural history in terms of literary and spiritual ends, Emersons work suggests that American literature can greatly be inspired by Americas nature. .u3102c69375de774f1f345bd15f6a1e2b , .u3102c69375de774f1f345bd15f6a1e2b .postImageUrl , .u3102c69375de774f1f345bd15f6a1e2b .centered-text-area { min-height: 80px; position: relative; } .u3102c69375de774f1f345bd15f6a1e2b , .u3102c69375de774f1f345bd15f6a1e2b:hover , .u3102c69375de774f1f345bd15f6a1e2b:visited , .u3102c69375de774f1f345bd15f6a1e2b:active { border:0!important; } .u3102c69375de774f1f345bd15f6a1e2b .clearfix:after { content: ""; display: table; clear: both; } .u3102c69375de774f1f345bd15f6a1e2b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3102c69375de774f1f345bd15f6a1e2b:active , .u3102c69375de774f1f345bd15f6a1e2b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3102c69375de774f1f345bd15f6a1e2b .centered-text-area { width: 100%; position: relative ; } .u3102c69375de774f1f345bd15f6a1e2b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3102c69375de774f1f345bd15f6a1e2b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3102c69375de774f1f345bd15f6a1e2b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3102c69375de774f1f345bd15f6a1e2b:hover .ctaButton { background-color: #34495E!important; } .u3102c69375de774f1f345bd15f6a1e2b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3102c69375de774f1f345bd15f6a1e2b .u3102c69375de774f1f345bd15f6a1e2b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3102c69375de774f1f345bd15f6a1e2b:after { content: ""; display: block; clear: both; } READ: New deal/progressive era EssayBibliography: